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Evolving into a Social Business

By on February 18, 2011

I recently presented at the American Marketing Association on “Evolving into a Social Business.”  The presentation was more of a high level discussion around the concept of a social business but there are a few things in the presentation that we will be talking about more depth here in the upcoming few weeks.  For now, take a look at the presentation and please let me know what you think.

(Cross-posted @ Social Media Globetrotter)

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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

One response to “Evolving into a Social Business”

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