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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

One response to “Email as the Problem or Email as the Solution?”

  1. Aad 't Hart

    About 10 years ago I was also working on a collaboration system that would replace email. Today I’ve matured and recognize that email often is evil, but email is also the only infrastructure that has adopted the a real standard and leave choice of client and backend to the individual or organization without compromising on the collaboration. For every new system to happen I will always depend on others to use the system too. This will never happen.

    So I’m more aligned with your thought, how can email (especially the uniform infrastructure) be used more efficient en effective. This will be a challenge, but I believe it will be along the lines of email becoming the notification system and not the carrier of information anymore.

    Regards
    -Aad