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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

2 responses to “Implementing Enterprise 2.0 at Penn State University Part One: Business Drivers”

  1. Implementing Enterprise 2.0 at Penn State Part Two: Change Management around Culture

    […] series on how Pennsylvania State University is implementing Enterprise 2.0.  Part one covered the business drivers of Enterprise 2.0 for Penn State University.  Today we are going to take a look at where the push for E2.0 came from as well as change […]

  2. Implementing Enterprise 2.0 at Penn State University Part Three: Technology Adoption

    […] on how Pennsylvania State University is implementing Enterprise 2.0.  Part one covered the business drivers of Enterprise 2.0 for Penn State University and part two looked at change management issues around culture for Penn State University as well as […]