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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

One response to “Implementing Enterprise 2.0 at Penn State Part Two: Change Management around Culture”

  1. Implementing Enterprise 2.0 at Penn State University Part Three: Technology Adoption

    […] covered the business drivers of Enterprise 2.0 for Penn State University and part two looked at change management issues around culture for Penn State University as well as where the push for E2.0 came from.  Today we are going to examine how Penn State […]