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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

3 responses to “Do Companies Need Vendors Like Jive Software?”

  1. The Black Labrador

    I am involved with another software product that is unrelated to Jive except that it is has a very broad and deep feature set. Or, depending on your opinion, a bloated feature set. What we see is that there is a small set of core features in our product that most people use. Beyond that though, many features are used by only a few people and no-one uses the whole set. The reason why the features are there though is that even though everyone only uses 20% say of the features, each person has a different 20% and everything is used by someone. The way to manage this successfully is to continually focus on usability so that it is easy to discover they things you want and hide the things you don’t. With the right focus and people, a rich feature set does not have to mean complexity.

  2. Gia Lyons

    I work for Jive Software, and just wanted to point out that there is a wealth of information posted by real-world #socbiz practitioners in the comments on Jacob’s original blog post, which can be found here: http://www.jmorganmarketing.com/do-companies-need-jive-software/

    It’s a great read for anyone considering the purchase of any Social Business Software, in fact.

  3. Mark R. Hinkle

    I will agree that Jive is probably the best turnkey solution for collaborative environments but still not ideal. The value I see is that it ties all activity into a single user experience versus using separate blog, wiki and forums software. It’s fairly easy to deploy Jive since it’s offered as Software-as-a-Service and has an adequate templating framework though I found it was hard to customize unless you used their services team.

    Two things where Jive falls short and to your point, they lack an easily extensible architecture to integrate with things like Twitter, Facebook, social bookmarking and many other evolving social technologies. Secondly the analytics are in my opinion less than optimal. My experience with Jive analytics is that they were only decent for aggregate activity not per user activity other than the Jive rankings. So if you wanted to drill into top posters in a forum or to drill down into users with the most wiki posts they were inadequate.

    When I started using Jive I saw a big bump in community activity initially then it leveled off. Bottom line it was a good solution and very reliable though if you want to be cutting edge with your community presence than I think there are no great solutions other than to build your own.

    i would also add that Gia who was our project manager and the previous commenter was a great resource and I found the support to be very good as well.