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Maksim is an executive in the areas of product management, product strategy and product marketing. He is a thought leader in the areas of business execution and business productivity software and an innovative product evangelist in the software industry. Maksim’s interests include making social software business-relevant and building beautiful SaaS tools for the purposes of improving productivity in key areas of enterprise operations - human resources, CRM and mobile. He blogs at Get Maksimized.

One response to “Data Value vs. Data Puke (In Social Web)”

  1. Tomas Llibre

    Couldn’t agree more. That’s why I like the concept of “From content to commerce” where by creating amazing content we can promote sharing and then measure engagement, true influence, and value to properly assess ROI (e.g. How many sold tickets are the result of the engagement generated by a particular content strategy?). Today’s tools are not advanced or mature enough to give organizations an easy way to connect the dots.