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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

3 responses to “The Customers Asked, Xero Answered. FreshBooks Integration…”

  1. tarch

    Been waiting for over a year for this integration and can’t wait to use it. Concerning 2 vendors vs 1 vendor, I believe approaching it like front of the house and back of the house makes it a little more digestible. Freshbooks for client related items and Xero for everything else.

  2. Xero.com Posts New Videos « OmarKassim.com

    [..] While I am a serious Xero fan, I have to question the need to carry out a Freshbooks integration considering that Xero does it’s own invoicing and is a very strong double entry accounting system to boot. As suggested by Ben Kepes over atCloudAveperhaps this is a way for Xero to get it’s feet wet in the US market at a cheap price whilst trying to gauge the exact requirements of US based customers. The assumption is that Freshbook’s customer base is mainly based in the US and is an attractive target in terms of moving them over to a full accounting system. [..]

  3. tarch

    Xero’s invoicing is quite basic. It does not have built-in time tracking, online client account access, auto notifications for late payments, or independent contractor access. I find that Freshbooks specializes in invoicing and client interaction with their accounts. They don’t spend time dealing with accounting, just invoicing. That is why a marriage between Xero and Freshbooks is a very good fit. Just my 2cents.