Andrew McAfee, from the Center for Digital Business, MIT Sloan School of Management, believes we’ve reached a tipping point in terms of the acceptance of the tools and techniques of enterprise 2.0.
McAfee sees some positive signs and some danger areas – “We have the opportunity to snatch defeat out of the jaws of success”. The way that’ll happen;
- Declare war on the enterprise
- Allow walled gardens to flourish – an interesting analogy to Napoleonic land division in Paris where smaller and smaller lots were created all divided with hedgerows – let’s not go there…
- Accentuate the negative – the risks aren’t quite as bad as people make out, don’t dwell on them
- Try to replace email
- Fall in love with features – “what’s the simplest possible thing that could work”
- Overuse the word “social”
Andrew is the father of the Enterprise 2.0 term – while his shtick is getting perhaps a little tired – he’s still got a valuable voice to add to the discussion.