Google has been successful in pushing their hosted office suite with businesses in USA. Even though they are nowhere closer to dislodging Microsoft in this space, they are slowly but steadily eating away the Microsoft marketshare. I think their move to target the CIOs of the future by luring the educational institutions (which Microsoft did pretty well with the traditional desktop applications) is a smart move.Google is slowly spreading their wings across the globe and they have recently partnered with Indian telecommunications giant, Tata Communications, to push Google Apps to Indian businesses. Even though the consumer adoption of Google products is pretty decent, the same cannot be said about business adoption. However, there is considerable interest among the businesses in India and this partnership is well suited to tap that interest. I am a partner with a consulting firm in India which is advising Indian businesses to move their IT to the cloud and we are seeing businesses of all sizes showing interest in Google Apps, especially the collaborative features it offers. By partnering with a telecom giant, Google can go deep in the Indian market.
Google Apps will help the Indian businesses with considerable cost savings and improve collaboration with their distributed workforce. With smartphones creeping into India slowly and a very vibrant mobile communications market, it only makes sense for these enterprises to move to cloud. While Google handles the hosting and management of the SaaS applications, Tata Communications will help the Indian enterprise IT migrate their existing data to Google servers.
I am wondering what Google will do if the Indian government goes ahead with a requirement that all the business data of companies operating from India to stay inside the borders. Well, it is not farfetched. When I wrote against a possibility for handful of monopoly players in the cloud market, I pointed out to a discussion inside the Indian government circles.
Recently, Indian government was considering regulations that will force all the businesses in India to store their data on the servers inside the country, to avoid tax evasion and other types of fraud.
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