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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

5 responses to “Looking At Platforms”

  1. dpilling

    Nice post Ben. There is certainly a lot of diversity in platform approaches and your taxonomy is as good as any I’ve seen.

    Personally, I prefer a business definition of platform to a technical one, because the technical is too hard to pin down.

    I see platforms as business models that enable two different groups of customers to collaborate in ways never before possible. The typical goal of platforms is either 1) Matchmake, facilitating transactions (eg. buyers/sellers, information creators/information seekers, 2) Aggregate and monetize audiences (eg. google, publishers) or 3) minimize costs (eg. operating systems, cloud dev. platforms).

    For me, its just easier (and more insightful) to understand the business function of the platform than the technical function. The prior should determine how the latter is executed.

  2. dfowlie

    Just to build on your comment about Force.com dictating look and feel of applications on their platform this is entirely up to the developer.

    Most developers stick with the default look and feel because it reduces development time significantly and provides a consistent UI across developed interfaces and those built into the platform.

    However if a developer wants to code all the UI they can do just that. For some of the best examples of UI’s on Force.com that have a totally customized look and feel look at: http://www.modelmetrics.com/services/salesforce-crm-and-forcecom/forcecom-sites-ecommerce/

  3. Ben Kepes

    @Derek – thanks for the feedback
    @Dan – cheers for that – point taken about the customization of force.com sites…

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