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2x startup Founder & CEO who has gone to the Dark Side of VC. His first company, BuildOnline was sold in 2005, his second, Koral was acquired by Salesforce.com and became known as Salesforce Content, while Mark served as VP Product Management. In 2007 Mark joined GRP Partners in 2007 as a General Partner.  He focuses on early-stage technology companies, usually looking at Series A investment, and blogs at the aptly titled Both Sides of the Table.

One response to “Teachable Moments in PR & Crisis Management”

  1. Robert Cathey

    Mark:

    Good insights into the blocking and tackling necessary to navigate a crisis communications scenario. To your list I’d add:

    – Consider your employees. If there’s a fire, explosion or other physical disaster at one of your facilities, that’s obvious. But customer-facing disasters impact employees, too. Their faith in the company can be shaken, and you need those ambassadors when accusations and rumors start flying on their social graphs.

    – Get your lawyers and your public relations counsel at the same table. Legal’s job is to make you aware of risk and advise you on how to avoid it. PR’s job is to maintain and build relationships. Either camp left alone drives your wagon into the ditch in a crisis. To navigate the crisis, both have to pull together.

    Thanks for sharing this. Good stuff.

    Robert