Remember what hotels taught us? They taught us to never make a long distance call from the room. The hotels discovered that long distance wasn’t just a service, but a money maker and charged us through the nose on long distance usage. It sorta worked when they had a natural monopoly, but first came calling cards, then came cell phones. Is anyone stupid enough to use a phone in a hotel any more? Now hotels are stuck. They have to buy an expensive phone system to support at least one phone in each room, but no one uses it. Just in case we do, they also have to put in call accounting systems. I used the hotel phone recently to dial my cell to help me find it (though I hung up before it answered).
It’s deja vu all over again.
Now it’s the carriers making us pay through the nose on both bandwidth and voice minutes. How many solutions do you have to avoid paying carrier charges? Skype, SIP FMC, other wi-fi calling… While many of these were implemented to avoid carrier charges, I increasingly find I use them because they fit my communications needs better. Such as being able to share a desktop while conversing about the document.
Why does a hotel or airport feel $20 a day is reasonable for Internet, when Starbucks and McDonalds feel it should be given away? How do you feel toward Starbucks and McDonalds vs. how do you feel about say AT&T? There’s a large elephant in the room (not a venti elephant or a super sized elephant).
The role of the carrier is under fire. We often talk about the death of analog lines, but PRI and T1 are also dying. They are generally being replaced with SIP trunks, but calling services such as those available from Google, Skype, and others are replacing those. Voice is moving from layer 3 to layer 7 and it doesn’t bode well for traditional carriers.
The operative word being ‘traditional.’ Instead of jacking up the rates, they should be investing in new types of businesses that will benefit from this shift. Mobility is exploding, But realistically, the revenue opportunities should be exciting and empowering. Not opportunistic. If there is an ecosystem emerging to bypass your services, it might be an indication your solution will be short lived.