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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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3 responses to “A TechCrunch Mention Isn't a Go-To-Market Strategy (Except When It Is)”

  1. jasonlk

    Ben I think this is a great post and agree with all of the above. I think one piece you have missed on TechCrunch though — even if the direct traffic “ROI” is low, it’s an extremely unique (even vis-a-vis RWW) opp to also reach senior thought leaders. All the top tech execs (and VCs if you care) read TechCrunch. It’s the lazy man’s way to “keep” up on the web, and all the top execs read it for that reason.

  2. Ben Young

    A TechCrunch or RWW mention is more of a Investor/PR move especially when tech isn’t your target audience…

  3. Is the "Scoble Effect" on startups real or imaginary - Quora

    [...] (and Scoble is a great guy and kind-of colleague) is similar to the TechCrunch effect (see here http://www.cloudave.com/1531/a-t…). Unless the product in question has a basis of quality, the traffic spike is little more than [...]