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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

2 responses to “Why Email Can’t and Won’t Die”

  1. Amelia @ IT Management

    You hit the nail on the head with this one. Yeah, e-mail will never die. It’s either just wishful thinking or a marketing slogan for platform developers.

    It would really be annoying (at least for me) if people who I barely know leave a lot of messages through my Facebook page or Twitter page. What if I want to send some attachments? Collaborative platforms are all good but unless there is only one collaborative platform used by everybody, then e-mail is here to stay.

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