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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

One response to “It’s All About Collaboration”

  1. Franky

    It is indeed about collaboration. That’s what people do in organisations: collaborate.
    The ‘social’ movement provides just a new, and IMO an improved/enhanced way of collaborating. However misused the term is, it’s seems to be commonly used in the context of Social Media, Enterprise 2.0 and derived fields.

    The Collaborative Organisation is a term used before too:
    http://blog.tennantconsulting.com/files/the-collaborative-organization.pdf
    http://sloanreview.mit.edu/the-magazine/2010-fall/52121/the-collaborative-organization-how-to-make-employee-networks-really-work/
    http://media.wiley.com/product_data/excerpt/39/07879637/0787963739.pdf
    http://ow.ly/87qFV

    Perhaps the subtitle (if any) will distinguish your work from others who use the term?

    Kind Regards,
    Franky