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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

3 responses to “Collaboration is a Business Requirement”

  1. Greg Leman

    I remember back in the early 1990s having to convince management that this new thing called “email” would be a lot better than faxing memos back and forth to each other. There was a lot of resistance.

  2. Tyler

    I think a lot of professionals have the same opinion of collaboration as they did of group work in college: that is, one person will do all the work, and the rest of the team will do nothing. Nothing could be further from the case! I find I learn a lot more in a shorter time period when I’m collaborating with a colleague.

  3. Coria

    Sometime, actually most of the time people just expect the tool can do everything, but actually no tool is silver bullet, unless people pushing behind it. Don’t know how the collaboration tool is growing in other organizations, but I think there should be a dedicated team working behind this, we call them either collaboration champion, or advocator.