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Director, OpenShift Strategy at Red Hat. Founder of Rishidot Research, a research community focused on services world. His focus is on Platform Services, Infrastructure and the role of Open Source in the services era. Krish has been writing @ CloudAve from its inception and had also been part of GigaOm Pro Analyst Group. The opinions expressed here are his own and are neither representative of his employer, Red Hat, nor CloudAve, nor its sponsors.

5 responses to “The Tragedy Of URL Shortners And Why Twitter Should Buy Bit.ly”

  1. Timo Reitnauer

    You’re absolutely right with your suggestion to get a short domain and run your own URL shortener. We’ve compiled a list of 10 tools and services to do this:

    http://iwantmyname.com/blog/2009/08/10-tools-to-run-an-url-shortener-on-your-own-custom-domain.htm

  2. Raju Vegesna

    I don’t think there is a business model for URL Shorteners. These are fairly simple apps to implement. I expect brands building their own URL shorteners especially for content for their own brands. We already saw Coke roll out their own service.
    http://mashable.com/2009/08/04/cokeurl/

  3. Krishnan Subramanian

    True, there is no business model here. However, there could be secondary benefit by mining the data which can be monetized when coupled with data from another service (in this case, Twitter).

  4. I Want a Twitter Domain .twt

    [..] The Tragedy Of URL Shortners And Why Twitter Should Buy Bit.ly(cloudave.com) [..]

  5. free twitter backgrounds

    I agree with Krishnan. I don’t see how it can be a profitable business modal. I think if they introduced some interstitial between pages or some in between ads they could create a decent revenue stream though.