At one stage they tried to demo some IBM product – the Connections stuff – great software, but it doesn’t really present well on relatively small monitors up high. At another stage the wifi didn’t work as they had published the log in details on the outside of the stand which meant delegates were piling in to the stand wifi instead of the show wifi, and so it fell over – ironic at a Unified Communications Expo! However, these are minor quibbles over what was an excellent concept that was executed extremely well.
Some of the friends and people I hooked up with were @elsua @JanetParkinson @RapidBI @RoovenP @decisionhacker @josephdarmi @alpeshdoshi @mikeeng1and @ahomsi @aashenden @StuartMcIntyre @joningham @oferguetta @mattalder @huwedwards @Chestec @Rose_at_O @IBMSocialBizUK – apologies if I forgot you or couldn’t find your Twitter ID.
The IBM stand was completely different to anything else at the show. In and around the talk, the Ogilvy, Collaboration Matters and IBM guys were creating this series of six videos which went up on YouTube a few days ago – that’s the power of this new publishing world. The converstaions were being live tweeted and displayed on monitors around the stand or for anyone to follow at hashtag #cbdiner. The many hundreds of tweets under that tag will be collected together on a Storify they plan to get out out soon. My photos are up on Flickr. The posts or the video can be out there same day and they can trigger more conversations with the community and the market. This is Social Business.
(Cross-posted @ Business Two Zero)