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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

One response to “The Risks of “Gamification” for the Enterprise”

  1. The Psych Life » Rewards are Better than Punishment [Guest Author - Mai Vue]

    […] The Risks of “Gamification” for the Enterprise ( […]