Over the weekend the hottest topic on Twitter wasn’t Michael Jackson, Honduran Coups d’etat or Roger Federer’s win at Wimbledon (congrats Roger by the way) no in fact it was a competition run by website creation offering Moonfruit.
For those who didn’t see it, Moonfruit were giving away a Macbook Pro every day for ten days. All you had to do to be in to win was to use the hashtag #moonfruit in a tweet after which Moonfruit’s “algorithm” would chose a winner.
In the few minutes that it took me to write the above two paragraphs – my Twitter search for Moonfruit has delivered up an astonishing 219 results; but I’m going to go out on a limb and say… “so what?”
Of the thousands of people who have inserted the Moonfruit hashtag into a tweet (and I’ll confess – I’m one of them) who has a clue what Moonfruit actually does? I only checked their site in order to write this post, have no intention of using their services and am certain that in a weeks time I’ll not even remember who they are.
Moonfruit was leveraging what many would term spam 2.0, that is user generated spam. In the same way that Web 2.0 is all about users creating content for a site (a la Youtube) spam 2.0 is all about making web users want to fill the role of spam bots.
But just like traditional spam, the Moonfruit campaign is, in my curmudgeonly opinion, destined to fail.
Of course I might think differently if I’d won a Macbook pro…
Update – It seems the Twitter folks may have had some concerns about what campaigns like Moonfruit’s might do to their service. More here.
- Maybe Twitter Trends Shouldn’t Be Entirely Automated?
- Twitter Can Be Good for Business
- New Poll: Should Twitter moderate Trending Tropics to prevent it from being spammed?