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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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One response to “How to Build Collaborative Software That People Will Actually Use”

  1. Cognitive Friction and System Adoption: Inversely Related - Intranet Blog - ThoughtFarmer

    [..] of IDEO elegantly describes the impact of UI friction in this chart from his presentation, “How To Build Collaborative Software That People Will Actually Use“. [..]