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Principal of Diversity Analysis, Ben is an analyst, entrepreneur, commentator and business advisor. Areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

One response to “How to Build Collaborative Software That People Will Actually Use”

  1. Cognitive Friction and System Adoption: Inversely Related - Intranet Blog - ThoughtFarmer

    [..] of IDEO elegantly describes the impact of UI friction in this chart from his presentation, “How To Build Collaborative Software That People Will Actually Use“. [..]