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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

2 responses to “Does Social Media and Marketing Matter?”

  1. ninefish

    Nope it doesn’t matter.

    What dies matter though is involvement. What the skew towards letting people connect and have conversations has done has given people the idea that they can make a difference again.

    That connectivity has galvanised people. The thought that someone is listening [or reading my blog of one] has made it worth contributing.

    ‘Social’ media isn’t about marketing, it’s about listening, and if we’re good: hearing.

  2. JetBlue’s Social Media Strategy « Barton's Blog

    [..] Last week at the Enterprise 2.0 conference I sat in on an interesting session entitled “Does Social Media and Marketing Mater?”  The moderator was Peter Kim of the Dachis Corporation and the panelists were Greg Matthews of Humana,  Ben Foster of Allstate insurance and Morgan Johnston of jetBlue.  Each of the panelist discussed how they were using social media at their firms. [..]