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Director, OpenShift Strategy at Red Hat. Founder of Rishidot Research, a research community focused on services world. His focus is on Platform Services, Infrastructure and the role of Open Source in the services era. Krish has been writing @ CloudAve from its inception and had also been part of GigaOm Pro Analyst Group. The opinions expressed here are his own and are neither representative of his employer, Red Hat, nor CloudAve, nor its sponsors.

7 responses to “HP’s AWS Strategy”

  1. Ken Oestreich

    Krish -

    Good observation – there are many ways to compete that don’t include Price.

    In the enterprise space (as you observe) I assume HP will try to capitalize on existing relationships, brand, and “enterprise-grade” SLAs, managerial compliance and service. They might also be wise to blur the line between enterprise-based equipment an OS’s, and what’s located in their cloud. And by “blurring” I mean everything from bursting and/or fail-over, to purchasing, pricing, service and maintenance. Make the customer increasingly indifferent to where to locate capital equipment & SW.

    That’s one potential advantage any ‘legacy’ equipment vendor has over AWS.

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  3. Jeff Schneider

    If you’re not competing on price, you’re typically competing on the robustness of the product offering. As we know, HP’s cloud lacks over 20 core services, and literally thousands of point-features that are offered by AWS. Showing up to the party with a poor product that is overly priced isn’t a winning combination. Stating you have ‘good services’ to complement a ‘self-service’ offering is a non-starter. Thinking that the enterprise isn’t adopting AWS is misleading. Recommending that the market-follower not compete on price in the new world of commodity-compute clouds is odd at best. HP/EDS already have lots of ‘old clouds’ based on non-commodity gear. This is their attempt to do something ‘new’.

  4. jeff schneider

    “As I clearly told in my post, this is not about HP.”

    Sorry – not following you… do you mean the blog titled, “HP’s AWS Strategy” isn’t about HP?

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