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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

One response to “MIT Report on Social Business: What are Companies Really Doing?”

  1. Rocio Ramos

    Being social is really no easy task. You really have to know how to manage your posts, network, and keep conversations. I myself have a hard time managing social networks, but it really is the way we are communicating now with customers and partners. I agree that there should have been a mention of collaboration and communications.