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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

3 responses to “Revenue, Burn Rate, Growth and ARPU for SaaS Businesses”

  1. SaaS vendor viability: Xero under the spotlight | AccMan

    [..] Ben Kepeshas riffed on a [..]

  2. dpilling

    Wonderful post Ben. ARPU is undoubtedly important. As long-time investors in this type of company, we look well beyond ARPU into customer acquisition costs, churn, and subscriber serving and customer service costs. All drive toward the fundamental economic driver of on-demand services busiensses; the lifetime value of a customer.

    Unfortunatley, many of these businesses can’t seem to make money at a subscriber/customer unit level. If that is the case, you can’t make it up on volume; a profitless prosperity phenomenon.

  3. The Economics of On-Demand Services « Non-Linear VC

    [..]  over atCloudAvegot me thinking about this topic the economics of on-demand services, so I thought I’d do a quick blog. On-demand services businesses come in all shapes and sizes. This is particularly true today with the emergence of SaaS, where the vendor diversity is staggering. Despite the diversity of services – ranging from traditional communications services (think voice, video and data) to highly verticalized SaaS applications (think point of sale applications for yoga studios) – the fundamental economic building blocks of these businesses are, for the most part, the same. [..]