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Publisher / Editor @ CloudAve and Enterprise Irregulars. Industry Observer, Blogger, Startup Advisor, Program Chair @ SVASE (Silicon Valley Association of Startup Entrepreneurs). In his "prior life" spent 15 years immersed in the business of Enterprise Software, at management positions with SAP, IBM, Deloitte, KPMG and the like.

5 responses to “The Cat is Out of the Bag (Again): The Hidden (?) Business Model in SaaS”

  1. SaaS vendor viability: Xero under the spotlight | AccMan

    [..] I have long considered that the real business model in SOC lies in the data, an issue I have suggested that SOC vendors build into their plans.This is an argument Zoli Erdos reprises to good effect. In this model, ARPU goes out the window. [..]

  2. Use of Aggregate Data - It's Not Hidden and We Should Get Over It | CloudAve

    [..] is considering selling anonymized aggregate information. We can see this as a tacit acceptance of the fact that in these trying economic times, free services have no option but to find alternative revenue streams. Zoli commented on this in hispost, using the word “hidden” to indicate it was a value proposition somewhat unknown to users. [..]

  3. Highlights from Xero’s AGM | AccMan

    [..] The Cat is Out of the Bag (Again): The Hidden (?) Business Model in SaaS ( [..]

  4. sandeeptodi

    Saas providers should respect customer’s privacy concerns, level of aggregation and anonymity would be specific to the domain and type of data collected by them. Customers need not be overly concerned – any violation of privacy is likely to be met by flight away from the Saas provider ! After all this is the Web 2.0 age and no one has an unbreakable lock-in – the only promise of customer loyalty is through good service.

    Sandeep Todi – Adaptive HR System on-demand

  5. Monday’s Musing: The Hidden Value In SaaS Deployments

    [..] The Cat is Out of the Bag (Again): The Hidden (?) Business Model in SaaS [..]