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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

One response to “Think About the Laggards”

  1. dobesv

    The laggards would be lucky to know what “opt-in” is in the first place. Anyway, why ask them to fill in a form?

    Some newsletter systems allow you to upload the list in such a way that it emails everyone on the list an invite saying “so and so wants to sign you up for this list, click here to accept” and it just uses their email already on file. This is more convenient for them and for you, and nobody gets spammed.