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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

2 responses to “Why Did Microsoft Acquire Yammer?”

  1. anne

    The acquisition for Microsoft makes sense, although I’m suprised at the price tag. I know from a human resources perspective Yammer allows employees to keep that sense of community, despite moving to different offices and cities.