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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

3 responses to “Channel Partnerships – Double deal Monday”

  1. justinpirie

    Ben

    Yes parterships are great but SaaS vendors shouldn’t rely on them solely to sell their services- Joel York’s rule number 3!

    I regularly see posts on social media asking how to get people with customers to sell SaaS app’s to them. I think it is critical that SaaS providers recognise success themselves before creating a channel.

    Channel is not dead- just different!

    Thoughts?

    @justinpirie

  2. Ben Kepes

    Agreed – channel isn’t the only approach – but it’s one that vendors would be unwise to ignore…

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