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EVP Sales of MindTouch. Mark has advised many start ups including a social networking site that was sold to Barry Diller's IAC.  Before joining MindTouch, Mark led global sales efforts as an Executive Vice President for a publicly traded company, headed sales efforts for a technology division of AT Kearney and EDS, and served as Vice President of Sales and Marketing for a Singapore based corporation. Mark blogs at Seek Omega

2 responses to “How well do you know Technical Communicators and their tools?”

  1. efeaheny

    Mark – kudos on the great graphic – very interesting.

    However, where is your user sampling coming from? How could Adobe FrameMaker not be on this list?

    It is absolutely a leader in structured tech doc (at least in high tech corps) – and XML tools are also quite common in large corps with heavy translation requirements.

    Word – yes, leader in random doc/draft passing – but not official product doc output for tech writers, I don’t think.

    I could argue (and do argue) with you that single-source with a collaborative Wiki is a MUCH smarter better non-linear non-email-review-passing better approach, but unfortunately at current, this is for the adventurous tech writer that wants to do things in a better way, since the tools are not end-to-end supporting yet (yet pieces are filling in)

    Fortunately some tools do help in these translations… and process and the industry is slowly moving this way.. slowly.

  2. Mark Fidelman

    Framemaker is on the list just farther down. If you segment the data by company size, the results start to change. Yet, MS Word is still the dominant authoring tool in all segments. I wish I was making this stuff up, but sadly no, it’s true.