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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

One response to “Focusing on Metrics that Matter”

  1. Links for August 5 2012 - Eric D. Brown

    [...] Focusing on Metrics that Matter [...]