It’s kind of odd that after years of evangelising the benefits that SaaS integration can bring, I’m still excited and surprised by how easy and valuable those integration can be. Maybe it’s because I’ve spent the last 15 years or so battling every day with disconnected and totally unfriendly software – it’s hard to look back on that and then see how easy SaaS makes it.
I was reminded of all this the other day when my ZDnet subscription loudly suggested that I download an ebook looking at how “companies [can] avoid common pitfalls by simplifying company processes with a single software platform”. Naively I thought the ebook would give a rational discussion of the pros and cons of single vendor integrated business suites versus a more holistic approach of aggregating different solutions from different vendors (cherry picking if you like) and relying on smart API work to make it all hum together.
No such luck. Instead the ebook was a complete marketing spin for a vendor and their integrated ERP/CRM offerings – it loudly told of the death and damnation that small businesses would suffer trying to work with solutions from different vendors. So the above video is a great foil to the whitepaper (which, despite being almost worthless in content, is beautifully laid out and a great example of graphic design).
So congratulations to Javelin on a lovely piece of work and I’m looking forward to the ecosystem getting bigger and better in the months to come…