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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

2 responses to “2012 Digital Workplace Trends Report”

  1. Peter Fretty (@pfretty)

    The trend towards social collaboration within the enterprise is a positive sign. Of course, more business leaders need to figure out how to best leverage the tools available to them from the simple/free to the more robust offerings from firms like Avaya. This needs to be at the forefront as the next generation of professionals continues to expand its presence within the enterprise. The benefits are quite clear from better knowledge sharing to improved productivity, but the initiative needs to flow with a strategy if the organization hopes to reap ideal rewards. There is a lot of discussion on this topic at the CIO Collaboration Network.

  2. Alexis Rodrigo

    It’s no surprise that social collaboration is being adopted in the enterprise at a much slower pace than the consumer market. But if it looks like companies are “maturing” in this aspect, then that’s an encouraging sign. The lack of appreciation for the business value of social collaboration means we have our work cut out for us in educating decision-makers about the importance and benefits of enterprise social collaboration.

    Alexis Rodrigo
    Noodle Intranet Software