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Well-known expert on why IT projects fail, CEO of Asuret, a Brookline, MA consultancy that uses specialized tools to measure and detect potential vulnerabilities in projects, programs, and initiatives. Also a popular and prolific blogger, writing the IT Project Failures blog for ZDNet. Frequently quoted by the press on topics related to IT management.

One response to “Research: Spotlight on social media risk management”

  1. Peter Fretty (@pfretty)

    Thank you for posting this. Great cross section on existing social risks, while spotlighting where organizations need to direct their efforts. This is such an area of opportunity especially when utilized as a true customer engagement tool rather than simply a conduit for broadcasting. Businesses need to learn to treat social-based relationships as significants opportunities for meaningful and timely interaction. Done right, social opens the door for collaboration with the customer, which oftentimes results in innovation. There is a lot of discussion around this topic at the CIO Collaboration Network (j.mp/CIOcolab).

    Peter