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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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2 responses to “SaaS ≠ ASP2.0. A Treatise on FUD”

  1. Yes, Stop The FUD And SaaS Is Not ASP In New Clothes | CloudAve

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    SaaS ≠ ASP2.0. A Treatise on FUD
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  2. bubba

    HP can have a saas play as long as it is a simple protocol driven consumption model that is pay as you go… no different than MY STARTUP ASP that failed. We didnt call our on demand, subscsription based usage fees similar to salesforce.com. Ohh wait the integration costs and other fees — send them over to one of these cast iron type integrators — ohh wait, need compliance and BI.. add more. Technology is always a spin on what prev existed GRID and on Demand? Cloud Computing… gag