I posted back during the Webstock conference about the Bruce Sterling presentation where, depending on your point of view, Sterling either crushed some Web 2.0 deities, or proved himself once and for all an arrogant bore.
Over on io9 they reviewed the speech also – I commented there but my comment mysteriously was attributed to someone else so here it is in all its glory;
Well… I was watching the tweet stream and looking at the faces around me during the preso and one thing Sterling definitely achieved was a polarisation of the audience. While I believe he was correct to try and deflate some of the self-referential hype that invariably goes on at these events, to do so with the knowledge that the entire audience knows that you make your living, at least in part, by being flown around the world to give these presentations at Web conferences all seems a little duplicitous. One could perhaps go so far as to say that Bruce Sterling is as much a buzzword that needs (or in any case will) descend into its own black hole when the web Armageddon comes. Sterling, if you like, is a self-aggrandised ponzi scheme that feeds off the controversy he creates. I sent a tweet to someone during the event saying that Sterling was a pompous bore – upon reflection that is perhaps a little unfair. He is arrogant and enjoys revelling in the hype his arrogance tends to cause, boring he’s not.
Go and read the transcript for yourselves and leave a comment here ith your own thoughts of Sterling’s rant.