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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

One response to “Marketing Costs for SaaS Companies”

  1. Yves (BeeBole)

    Well funded or not, your behavior shouldn’t be different, no ?

    ‘Well funded’ should only bring the advantages of speed and targeting market niches that were out of scope previously.

    Price for user acquisition should remain the same in both cases if you really care about your costs, which is, in any case, a wise advise in this economic downturn.