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2x startup Founder & CEO who has gone to the Dark Side of VC. His first company, BuildOnline was sold in 2005, his second, Koral was acquired by Salesforce.com and became known as Salesforce Content, while Mark served as VP Product Management. In 2007 Mark joined GRP Partners in 2007 as a General Partner.  He focuses on early-stage technology companies, usually looking at Series A investment, and blogs at the aptly titled Both Sides of the Table.

One response to “Some Advice for Celebrities and Startups Seeking Their Endorsements”

  1. Alana

    Mark,

    Thanks for the laughs and brutal honesty. I totally agree with you ; there’s something so transient about celebrity endorsements, and the fact is that you really need to put in the hard work to build a great product. I think the spokesperson analogy that you made on Kim Kardashian says it all. What’s your opinion on having a product carry the name of a celebrity for a certain amount of time (say, a year)? Let me know what your thought are on this.

    Alana