The cloud is supposed to help organizations embrace best of breed applications for their needs. Cloud is supposed to make suite based approach to software consumption irrelevant. Cloud is supposed to enable best of breed without the integration mess of the traditional software era. But it looks like the opposite is happening, especially when it comes to social. The very idea of social business is to break down the silos inside the organization and help improve collaboration is creating silos elsewhere. I thought I will briefly touch upon this topic in this post.
When SaaS started gaining stream, it appeared organizations could take advantage of best of breed cloud applications that fits their needs. In fact, some of the integration platforms made it so easy to integrate SaaS from different vendors that there were widespread expectations that vendor lock-in will be a thing of past. However, I am starting to wonder whether this is not going to be the case in the future. I would cite the following two developments as culprits.
- As SaaS adoption increased and certain vendors gained dominance in the enterprise market, they started thinking about a Suite approach as a way to take on traditional enterprise software vendors. They are in a position to integrate social into all their apps, thereby, avoiding silos and offering tighter integration between the app and social layer.
- As social gained traction and became critical part of every enterprise cloud application (see out position paper defining the five attributes of enterprise cloud applications), we started seeing social features inside the best of breed applications.