My Blackberry died today. Or maybe yesterday, I don’t know.
It seems so long ago that we had to start hiding our Blackberry’s in our pockets to avoid always being chastised.
If you were caught sending out an email on your Blackberry you had to quickly whip out your iPhone to show that – wait! – I have one of these, too.
It is stunning to think about the blind spots that market leaders can develop. For years Palm had such a significant lead in the PDA market it seemed inconceivable that they would be replaced.
I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. I was the proud owner of a Psion, founded by the company Bill Gates once famously said he feared more than any other. I bought a Palm when I landed, ditched my Psion and never looked back. The Psion was cool because it had a keyboard and could do lots of stuff. But it was too big, too clunky and too hard to use the most basic of functionality.
Why did people use Palm Pilot’s in the first place? To do 3 simple things: contacts, calendar, tasks. That was fine when the Palm first became popular. But over time email became pervasive in our culture.
And email was the most obvious thing they were missing. And by obvious I mean – the slowness of Palm’s response to having email has got to go down as one of the most obvious blunders in technology history. This was not the Innovator’s Dilemma at hand – adding email would not have disrupted their business.
Yet their business was disrupted entirely by email because a small company called Research in Motion came out with a device that did email flawlessly – the Blackberry. And it turns out that – duh! – we all needed email.
Buh-bye. Palm obliterated.
The first time I saw a Blackberry I ditched my Palm. Mobile email without getting out my laptop and connecting to the Internet? Wha’? Sign me up.
Blackberry’s were cool. They were a status symbol of young bankers, consultants and tech execs. They then became uber-cool and used by rappers and other musicians and were seen at the coolest LA & NY nightclubs. BBM was the rage. Blackberry Messaging.
I think I have owned nearly every version of the Blackberry.
I remember distinctly when I saw my first iPhone. I was living in Palo Alto on the exact same street at Steve Jobs and could walk to the Apple Store he frequented. Yet I didn’t have the same reaction as I did to the Palm and the Blackberry.
For starters remember that when the iPhone launched they didn’t have an App Store so the Apps were fairly limited.
Most people bought it as a phone and an Internet browser. And for the first two years it was only on AT&T. Which is ironic because anybody who lives in Palo Alto will tell you that there was almost no AT&T cell coverage near us – including on Waverley Street.
I mostly didn’t buy it because I’m a big content producer. And by content I mean email. It was how I got through the daily routine of finding the most urgent to-do’s I had and processing them quickly (or at all).
I tried the HTC Incredible as my Blackberry companion device. But it was anything but incredible. I lasted a few months and ditched it. I WANTED to believe. But I couldn’t suspend disbelief that it was anything but a poor cousin to the iPhone. Maybe Android devices are great by now. But it’s hard to go back.
DANG that iPhone browser was beautiful. I was jealous watching all my friends surf the web on their iPhones. And all the Apps. Instagram and the like.
I didn’t get my first one – believe it or not – until 2010. I had to keep 2 devices. I carried my iPhone and Blackberry everywhere – one in each pocket. I once took a picture at a breakfast with three of us all with our iPhones on top of our Blackberry’s. I called it, “Apples on Blackberries” and felt very clever. Nobody else felt the same way
Note that nobody put their Blackberry on top of their iPhone.
Why did I have both? iPhone became my media consumption device. I used it to browse the web. I used it for Apps. And maps. And phone calls (once they had Verizon).
I upgraded my Blackberry three times. Each time I was sure that THIS was the time they’d fix their browser. They’d figure out how to get Apps installed more easily. They’d become something more than an email device. Ah … that keyboard!
But they never did it. For years. And I concluded …
RIM must be run by morons. They had a two-headed CEO role. They came across as quite arrogant thinking that they would always be the corporate device and iPhone was just a toy. Where Mark Zuckerberg always seems paranoid about competition and industry change – they seemed oblivious to it.
I suffered through years of trying to get that gawd-awful browser on the Blackberry to work. I wasted hours trying to download apps.
And then I did it. I quit my Blackberry. I felt like I gave up smoking. I knew I had to go cold turkey.
I never believed the people who said you could type as fast on an iPhone once you got used to it. I still don’t.
Most people I know who gave up their Blackberry’s just write shorter emails and respond to less. And I decided that’s probably not half bad.
Once you’ve become this uncool a comeback in near impossible. Yes, I know Apple did it. But Apple enthusiasts never lost faith. Blackberry enthusiast is an oxymoron these days.
Everybody briefly routes for the underdog to revive itself. And as market enthusiasts we all want strong competition. Look at the chart below of Palm right after they made announcements about their new operating system that was going to revive their fortunes.
Dead. Cat. Bounce.
Blackberry (RIM) will not survive as an independent company. Microsoft will buy it. Or somebody similar. They will use it to try and capture phone market share. I called this publicly 2 years ago. It has taken longer than I expected.
Why can’t it revive?
- It is nearly impossible to go from grossly uncool to even mildly ok.
- We are in a world where the eco-system matters and that means app developers. Who would sink their money into a moribund ecosystem?
- RIM doesn’t have a “core” business that can revive its fortunes in the way Microsoft does
So would the last Blackberry user please turn out the light on your way out? I have already left the building.
(Cross-posted @ Both Sides of the Table)