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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

3 responses to “A Tale of Two Strategies”

  1. DuaneJackson

    An interesting read, Ben.

    There hasn’t been any “muscle flexing” or “marketing spin” over who has the biggest share of the UK SaaS accounting market. Noone else has given any numbers at all for how many paying UK customers they have. That includes Xero, despite Rods comments on my blog.. Dennis gave some impressive numbers from Freshbooks, but implies these include free users. Not a fair comparison really.

    So if no one else wants to show their cards, we’ll all just have to draw our own conclusions.

    The SaaS market is *tiny* at the moment, but growing very quickly. I think we’ll continue to beat other players this year, without having to spend a small fortune on salaries and marketing.

    Dennis is right to point out that we launched in ’05. But it’s only in the past 18 months or so that we’ve had a product worth giving a decent push. A year ago there were 2 of us here. Now there are 11. I’ve got a good team in place around me now and we’re putting together some very interesting deals. We do have the infrastructure (hence the move to Rackspace) and the human resources for rapid growth.

    I genuinely think you don’t need to be spending huge amounts of money to get market share in this space. It’s all about partnerships and clever marketing. Whether I’m right or not remains to be seen. Watch this space.

  2. Jim Donovan

    Wise final words: and not just for SaaS businesses. Any business with global aspirations needs to hear them.

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