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2x startup Founder & CEO who has gone to the Dark Side of VC. His first company, BuildOnline was sold in 2005, his second, Koral was acquired by Salesforce.com and became known as Salesforce Content, while Mark served as VP Product Management. In 2007 Mark joined GRP Partners in 2007 as a General Partner.  He focuses on early-stage technology companies, usually looking at Series A investment, and blogs at the aptly titled Both Sides of the Table.

One response to “Should You Bother Targeting the Tech Blogs for Your PR Campaigns?”

  1. Damian Davila

    I agree with you in that any PR practitioner should develop a healthy network of tech bloggers (both big and small). Still, the effect of being feature in a big tech blog such as TechCrunch or Mashable cannot be denied. There are a lot of small and middle-sized bloggers that rely only on the big blogs for their story leads and they often link back to those stories. Having a backlink on one of those big blogs then in turn is a precious item as it creates a hub for all of your backlinks. Critics of using tech blogs should think about this.