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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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2 responses to “Effective Viral Marketing 101”

  1. Craig

    The ironic thing here is that I’m the person that recommended Xero in the above mentioned Geekzone thread but I’m seriously considering cancelling my Xero subscription as it’s just too pricey for what I need. I put very few transactions through Xero and the $49pm fee is just getting too much. I’m de-registering my company from GST but I will still have to pay $49pm to use Xero as only “additional” non-GST registered companies are charged $24pm (which is a price I’m more than happy to pay). Like the poster of the Geekzone thread I think Xero’s pricing is the largest barrier to entry – especially for non-GST registered organisations.

    In addition, the crazy thing here is that I’ve recommended over a dozen customers to Xero but have received no benefit myself as Xero has no referral programme. I’m now left with a bitter taste in my mouth after Xero offered a 12 months free subscription in this case. 3 months free I could have understood, but 12 months is just rubbing it in the face of those of us that only had the 30-day free trial – all in the name of PR.

  2. Ben Kepes

    Cheers Craig – interesting comments you make. Yup pricing is a barrier to entry, I guess we all need to have faith in the promises of sufficient added value from SaaS delivered products to justify the cost. Automatic bank feeds are a start but I’d hope (and expect) to see more functionality that only SaaS can deliver over the coming months