I’ve posted before, yelling from the rooftops about my distaste for traditional public relations.
As I said then;
communication 2.0 is all about disintermediating those who add no real value to a transaction, A lot of PR I’d put into that class – filters that at best slow things down, at worst cause untold damage to the relationships between a company and it’s potential friends
A recent post by Brian Solis has (sort of) renewed my faith in the ability of PR professionals to adapt.
Brian, along with Stowe Boyd have set up MicroPR – a crowd sourcing aggregator for public relations information and communication. A nice two way street it allows journalists like me to crowd communicate a subject topic or area of interest, the PR community can then pick up on my request and reply with relevant material.
The image below, from Brian’s blog, explains the communication path;
For the time-poor among us, Brian provided a quick start guide to microPR.
- Journalists, bloggers, and analysts, send a tweet to @micropr (www.twitter.com/micropr) with what you need help with. The PR subscribers will read it and only those who can help will respond. Always start your message with @micropr.
- PR, follow @micropr to monitor the inbound reqests from the media and to determine how you can help. This is a listening and response service for you, not a broadcast channel. Do not send a message to @micropr unless you need the assistance of the PR community.
- If you want to refer to micropr on Twtter please use the hashtag, #micropr.
I’ve started using MicroPR for general and specific research and will comment on the results it brings for me – I’m eternally hopeful that the PR industry will do this thing right!
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This is funny. There is an implicit assumption that only those people who matter will work this way. I know plenty of top flight hacks that don’t. But me real point: News is what you DON’T want me to talk about so how would I get anything special out of this? Plus, if I’m doing my job right, I already have the relationships I need to get the stuff I need. What am I missing?