LinkedIn Twitter Facebook
Publisher / Editor @ CloudAve and Enterprise Irregulars. Industry Observer, Blogger, Startup Advisor, Program Chair @ SVASE (Silicon Valley Association of Startup Entrepreneurs). In his "prior life" spent 15 years immersed in the business of Enterprise Software, at management positions with SAP, IBM, Deloitte, KPMG and the like.

One response to “Is Tivo Selling Out Their Customers? In-Show Ads to Come Soon.”

  1. Dave Zatz

    No, it’s a done deal. Check out the Multichannel article for the real image and here’s an excerpt:

    The company said it has signed two initial sponsors for the “Pause Menu” ads: Mercedes-Benz USA, which will promote its GLK sports-utility vehicle in early 2009 by targeting football viewers, and 20th Century Fox Home Entertainment, which plans to promote the DVD release of Dr Seuss’ Horton Hears a Who on Dec. 9.