It's Not About Content…… Creation

Zoli posted yesterday about the ground breaking decision of the New York Times to open up their front page to third party content. I absolutely believe this is a revolution in the making – thus far old media and new media have been worlds apart – the NYT is driving a pretty big stake as the first step in building a bridge to span the divide.

Why is this so important?

Because content creation is (almost) dead. I’ve written at length about aggregation as it relates to software – bringing disparate application streams together in one place to make it easy for users. Media is no different. A case in point (and excuse the slight self-promotion – it’s for good cause) is a community site I’m helping set up.

Bizchat is a community site for New Zealand small and medium businesses – a place for them to find stuff out, ask questions and generally improve their skill base. What is somewhat unusual about the way we’ve gone about things (in our space anyway) is that we’re not about content creation. There are a bunch of business information sites out there all pushing their wares – but the entire issue that so many people seem to be forgetting is that lack of data isn’t the problem – it’s centralised dissemination of that data that’s crippling us.

In the case of bizchat we’re reaching out to all the players – governmental, not-for-profit, private whatever – and building them a platform where they can come and share their content.

Which gets us back to the NYT story – in one fell swoop they’ve become a media aggregator – while still retaining the credibility that old world media still has. Its a beautiful move and one which I believe will be seen as a sea change moment for media.

Which brings us, full circle, to CloudAve. Now of course, like Zoli, I’d not compare ourselves to the NYT, but like them we realise that success by our own measures isn’t rated in page views or content created, it is rated by the quality and completeness of our offering – for us this means that CloudAve becomes the natural first port of call for insight into Cloud Computing.

And the best thing about how we’re doing this? We can ignore page views – we’re not an ad revenue driven product – our sponsors had the vision to realise that we can focus on influence rather than page views. So I reiterate what Zoli says – we’ll get there, just give us time.

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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.