If you haven’t heard the recent news, Yahoo! decided to ban telecommuting and is now forcing all employees to physically come into the office to work and if they can’t or won’t then they can find a job elsewhere. At first glance this seems a bit counter intuitive to what many other companies are doing. Here we have organizations such as TELUS, Lowe’s, Electronic Arts, IBM, and many others around the world who are implementing collaborative tools and strategies to enable a more connected and engaged workforce with flexible environments; and then we have Yahoo! that is telling everyone that they now need to come into the office to work.
Before I even heard about the news I wrote an article on why employees should be allowed to work from home which looks at the many benefits and includes several pieces of research.
In the memo that she sent out, Yahoo! CEO Marissa Mayer said:
“To become the absolute best place to work, communication and collaboration will be important, so we need to be working side-by-side. That is why it is critical that we are all present in our offices. Some of the best decisions and insights come from hallway and cafeteria discussions, meeting new people, and impromptu team meetings. Speed and quality are often sacrificed when we work from home. We need to be one Yahoo, and that starts with physically being together.”
While I do agree that collaboration and communication are crucial I don’t believe that being in the same office necessarily drives that. In fact in an article I wrote a little while back I took a look at how distance impacts collaboration. The visual below shows that once employees are around 160-200 feet apart that communication virtually ceases to exist altogether.
I also haven’t seen any specific studies which say that speed and quality of work is sacrificed by allowing and supporting employees to work from home. In fact in the article I mentioned above I found research to show quite the opposite. However, it’s not hard to find some stats and research online to support any position you want to take. I believe that Mayer’s reasoning behind this sounds a bit “old-school.” Many of the companies I work with are actually taking the exact opposite approach of what Mayer is suggesting. Collaboration, communication, and innovation can be accomplished through remote working with the proper use of social and collaborative tools and strategies. Chess Media Group alone has put together many case studies on collaboration which show this.
It’s interesting because the stock price of Yahoo! has actually been doing quite well. I think what we are seeing on the surface vs the actual deeper reasoning behind what Mayer is suggesting are very different. As far as I know Yahoo! hasn’t implemented any type of social collaboration solution (which also means no training, education, adoption strategies, etc). I think what Yahoo! is really trying to do here is just regroup and get everyone back on the same page in order to build a successful framework and approach for collaboration. It seems that this was never done to begin with which is a problem. If the foundation was never set in place for building a collaborative organization then Yahoo! now needs to stake one step back in order to take two steps forward later. I don’t think and can’t imagine this being a permanent change over at Yahoo! Perhaps there was just certain issues with specific teams or groups over at the company and a blanket policy was issued in an attempt to try to rectify that. The truth is we really don’t know why Yahoo! is doing this.
What I can say is that the smart and progressive companies who are looking at the future of work are investing heavily in social and collaborative tools and strategies to build a connected, engaged, and smarter workforce. The research exists to support doing this as do the case studies and examples. I really hope (and am trying to believe) that Mayer’s reasoning for forcing everyone to come to work goes beyond what she said in her quote, and I think it does.
- With Telecommuting Ban, Mayer Dulls Yahoo’s Cutting Edge Further (technorati.com)
- Marissa Mayer Is Wrong: Working From Home Can Make You More Productive – Derek Thompson – The Atlantic (theatlantic.com)
- Marissa Mayer Is No Fool (blogs.hbr.org)
- Don’t Be Such A Yahoo; Working Remotely Is OK (zoho.com)
(Cross-posted @ Social Business Advisor: Enterprise Collaboration Strategy)