But wait, they are one and the same. How is that possible?
Central Desktop, the startup that makes a pretty good SMB-focused (so far) SaaS Collaboration platform announced it’s expansion into the Enterprise market today. I don’t want to analyze the actual business move, Isaac, the Founder & CEO does a pretty good job here – let’s just talk about the announcement.
I almost fell off my chair when I read the Press Release: not because of the content and style (used to it), but where it appeared. This fluffy, pompous, buzzword-stuffed classic Press Release is actually not worse then the typical boilerplate PR stuff: next-generation… in today’s economic climate… embrace the SaaS model: enough for me to tune out, I can’t read through this. Why companies keep on paying for such crap is beyond me – but fine, let’s keep PR to their own channels, dont’ let them hijack your company blog.
Just today I’ve read a good post over @ HubSpot on how Inbound is the new marketing, and Social Media is a key component in it. This PR piece is neither social media nor inbound marketing – it’s a deterrent, if you ask me.
The funny thing is, I’ve known Isaac, Central Desktop’s Founder and CEO for years – from the time when they were a bot-strapped, 2-person shop with a good product and a dream, wondering how long they can last on a few pennies. He is articulate, smart, and a good blogger – hack, he even took Google to the task. He certainly does not need such “help” – or is there a law that startups have to turn to this once they get funded?
Just as I got ready with my rant, I read the second post, this time from Isaac again. It’s clear, concise, explains the rationale behind the enterprise move – it’s exactly what it supposed to be. Isaac, I’m glad you claimed your blog back, don’t ever let those PR hacks anywhere close to it again!
Startup Entrepreneurs, remember: your blog has a voice, a personality, but only as long as it really comes from you. Don’t let PR fools hijack it – but if you have the urge to splurge (), at least find a PR guru who actually “gets” social media.