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Publisher / Editor @ CloudAve and Enterprise Irregulars. Industry Observer, Blogger, Startup Advisor, Program Chair @ SVASE (Silicon Valley Association of Startup Entrepreneurs). In his "prior life" spent 15 years immersed in the business of Enterprise Software, at management positions with SAP, IBM, Deloitte, KPMG and the like.

3 responses to “If You Let PR Take Over Your Blog, It’s No Longer a Blog”

  1. KoiFish

    Overall, you make a great point. However, I think the title of this piece doesn’t effectively summarize your main point which, to me, is that you need to tailor your message to your audience. Dumping a traditional news release in to a blog fails to do that.

    Tailoring the message is a fundamental skill a good PR person should have. Clearly, the PR person who threw this release up here doesn’t have that skill. But this doesn’t mean that blogs and PR can’t or shouldn’t mix.

    I would argue (as I think the guru you point out would as well) that PR folks have tremendous potential as company bloggers. They are good at thinking of newsworthy angles, and distilling information. Many are excellent writers.

    Frankly, a strong argument could be made that anyone who blogs on behalf of a company is actually performing a PR function, whether or not they identify themselves as such or possess the other skills that good PR people are expected to possess.

    If you get a chance, check out http://blog.stalkmarketproducts.com. There you’ll find a blog that is jointly driven by a company founder and a life-long PR person. As that PR person, I’m biased, but I think the blog very effectively conveys the voice and personality of the company in a way that blog enthusiasts can relate to.

  2. Zoli Erdos

    Agree, there’s good PR and bad PR, and Brian is clearly not the only one who gets it:-) My point is not to throw your blog in the hands of bozos who publish boilerplates.
    But I agree with you, as a PR person you can still write a good blog – I think the sample you sent me to is a good one – well, as much as I could see in 5 minutes:-)
    BUT … BUT … BUT.. it should be transparent, I really think readers should know what’s written by you, what’s by the President of the company – i.e. you should display the author’s name on every post.

  3. Isaac Garcia

    Truth be told – I believe that there still is a place for Press Releases in the industry – as pompous as they are written.

    Also, truth be told, press releases shouldn’t be posted at “the blog.” As you’ve noted, a blog is supposed to be the voice of the writer/company. In fact, the subtitle of our blog IS “The typed voice of our company.”

    The bottom line is that we don’t have a designated location to post our press releases and, per your note/blog and at the suggestion of others in my company (including my PR firm) the Press Releases will no longer go on the blog.

    Thanks for the feedback – I love it.