UPDATE – The great guys at Syncplicity were so excited to be mentioned on CloudAve (and who wouldn’t be?) that they’re making a special offer to the first 100 CloudAve readers who reply. They’ll bump the free version from 2GB to 4GB and add 5GB to the paid plans – nice! Just click on this link to sign up!
Here on CloudAve we’ve talked at length about the need for start-ups to
quickly ramp through to revenue generation. It’s always been a fundamental
requirement for businesses but in there days of tight money and worsening
economic conditions it’s even more imperative.
It was impressive then to read that Syncplicity, the synchronisation, backup
and sharing service has, in one announcement, come out of beta, started charging
customers and secured another round of VC funding.
Syncplicity is a great service that I’ve been using for some months now – it
passes my own personal acid test with flying colour. The acid test goes
something like "for a utility app (which Syncplicity is) I shouldn’t ever need
to check whether it’s working – it should be invisible and seamless at all
times". Syncplicity fills these requirements well. Although it’s quite a busy
space, with many including Mozy, SugarSync and Microsoft (with its LiveMesh offering) competing for customers
Now that it is in general release, details have emerged about Syncplicity’s
charging structure. Users will still get 5Gb of storage for free, thereafter
they can get 50Gb for $10 month/ $99/year or 100Gb for $20/month/$198/year. It’s
not a lot of money to pay for secure online storage.
In another vote of confidence, Syncplicity announced that they have obtained $2.35mill funding from True
Ventures – an announcement that indicates a high-level of confidence given the
dearth of VC deals occurring right now.
So now that Syncplicity has everything in place, some questions remain;
- Will users convert readily from a formerly free version to a paid one?
- How does one differentiate ones product in a sea of similar offerings?
- Utility apps, those that sit in the background, are much less glamorous that more "in your face" ones. How do utility app vendors gain and keep users mindshare?
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