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Internet software executive and popular cloud blogger at Chaotic Flow, B2B Marketing Strategy, and Cloud Ave, Joel is well known for his work in SaaS business models, sales and marketing strategy, and financial metrics. Professionally, he has managed global sales and marketing organizations serving over 50 countries, including local offices in the United States, United Kingdom, Germany, Israel, and India. He holds degrees in physics from Caltech and Cornell and received his MBA from the University of Chicago.
Joel York is currently VP Marketing at Meltwater Group and Principal at the Internet startup consulting firm affinitos.

One response to “SaaS Marketing | Accelerating Customer Acquisition”

  1. Joe McFadden

    “focus on the roadblocks that are creating bottlenecks”

    You’d be amazed at how many bottlenecks there can be in the process. Take a step back and walk through your buying cycle with fresh eyes. Pretend like you don’t know anything–where are the rough spots and where are the areas of opportunity?